Brand Shift - resenha crítica

Sobre o microbook

In their book, Brand Shift: The Future of Brands and Marketing, David Houle and Owen Shapiro deliver a powerful and persuasive look at how cultural change and accelerating technological advancement will affect brands and marketing in the years ahead. Through a fascinating study of the history of brands and a detailed, cogent analysis of current trends, the authors unveil a compelling forecast of how brand marketers will need to meet the novel demands of branding in the 21st century. Business leaders who intend to successfully engage the future will find this book an invaluable resource. The Internet of Things is evolving a new kind of collective consciousness, one which demands that brand marketing embrace and leverage the ensuing inevitable social changes. Big Data and the future of human communications have profound implications for brands and marketing. Brands that embrace and reflect these transformations have the potential to assume ever more important roles in our society, engendering life style enhancements for consumers through trust and a commitment to serving the greater good

Mais livros em

Expertise competitiva

David Blake

A riqueza da vida simples

Gustavo Cerbasi

Bora varejo

Alfredo Soares

How to take smart notes

Sönke Ahrens

A Mágica da Arrumação

Marie Kondo

Sonho Grande

Cristiane Correa

Davi e Golias

Malcolm Gladwell

Não se apega, não

Isabela Freitas

O Sol é Para Todos

Harper Lee

Hooked

Nir Eyal