Behavioral Economics for Dummies - resenha crítica

Sobre o microbook

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions--like splurging on an expensive watch--can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why--and when--they spend money.

Mais livros em

Core Skills

Alexandre Santille & Alex Bretas & Conrado Schlochauer & Tonia Casarin

Niksen: Abraçando a arte holandesa de não fazer nada

Olga Mecking

A Cultura Que Move a Empresa Inovadora

12min Originals & JP Resende

O Caminho Para a Felicidade Suprema

Deepak Chopra

As veias abertas da América Latina

Eduardo Galeano

Os Desafios À Força de Vontade

Kelly McGonigal

A short history of nearly everything

Bill Bryson

Pense como um imperador

Donald Robertson

Mantenha o Seu Cérebro Vivo

Lawrence C. Katz & Manning Rubin

O Dilema do Porco-espinho

Leandro Karnal