What will you learn?

  • • Discover the history behind ideas that have changed the world, Understand how good ideas come up, Understand what is possible adjassing, Prepare to have good ideas by understanding where they see, Learn how Platforms enable innovation, Understand the role of error and success in creating great innovations

This book is ideal for

  • • Creative (or non-creative) people who need inspiration to have innovative ideas
  • • Entrepreneurs who seek to understand the role of error and correct creation of great innovations
  • • All people who want to increase productivity

Who wrote the book?

Steven Berlin Johnson é um escritor de ciência norte americano, nascido em 1968. Formado em semiótica pela Universidade Brown e em literatura inglesa pela Universidade Columbia. Johnson é o autor de nove livros, em grande parte sobre ciência, tecnologia e experiência pessoal. Ele também co-criou alguns sites influentes, entre eles: a revista online pioneira FEED, o site da comunidade Webby Aw... (leia mais)