What will you learn?

  • • Ask yourself if giving up is the best option
  • • Giving up can be an excellent tool for advancing
  • • Prepare to give up when you are still at the top

Who wrote the book?

Seth Godin is the author of 18 best-selling books worldwide, which have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, abandonment, leadership and, above all, about changing everything. You may be familiar with your Linchpin, Tribes, The Dip and Purple Cow books. In addition to writing and speaking, Seth founded Yoyodyne and Squidoo. His blog (http://sethgodin.typepad.com/)... (Read more)