What will you learn?

  • • Why brown cows are boring
  • • Why marketing shouldn’t be about advertising, but about designing a virus-worthy product
  • • Why you shouldn’t target the majority anymore

Who wrote the book?

Seth Godin is the author of 18 best-selling books worldwide, which have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, abandonment, leadership and, above all, about changing everything. You may be familiar with your Linchpin, Tribes, The Dip and Purple Cow books. In addition to writing and speaking, Seth founded Yoyodyne and Squidoo. His blog (http://sethgodin.typepad.com/)... (Read more)