What will you learn?

  • • Know the main purposes of people and the subjectivity in which they consume
  • • Learn how to innovate dynamically
  • • Identify the opportunities in the market and take advantage
  • • Generate an endless connection with the client

Who wrote the book?

Former CEO of Cheskin, Darrel has been advising companies for more than 30 years. Apart from being an author, he is also a designer and researcher. A frequent lecturer at major events such as The Forbes CEO Conference... (Read more)

Nathan Shedroff is an entrepreneur, consultant, author, and speaker. In addition, he is also a professor of design, business, innovation at universities that lay the groundwork for the next generation of leaders in a world tha... (Read more)

Graduated in Public Policy from the University of Chicago, Steve is the CEO of Scansion and a professor at California College of the Arts and Co-founder of Montrose Pictures - an independent film and d... (Read more)