What will you learn?

  • • Selling to the general public
  • • Launching a technological product
  • • How to deal with the abyss
  • • The profile of technology users
  • • Why technological products don't sell?

This book is ideal for

  • • Sellers, entrepreneurs, and entrepreneurs who want to know more about technology products
  • • Curious and lovers of technology
  • • Innovators who need the inspiration to launch new technology products

Who wrote the book?

Geoffrey Moore é um teórico organizacional americano, consultor de gestão e autor, conhecido por seu trabalho Crossing the Chasm. Moore recebeu um diploma de bacharelado em literatura americana da Universidade de Stanford (1967) e um doutorado em literatura inglesa da Universidade de Washington (1974... (Read more)