High Performance Marketing - resenha crítica

Sobre o microbook

Maximizing revenues. Performance accountability. Conversion rates. Not only is the competition tough, marketers are facing myriad business challenges to rethink the way they operate and to deliver stellar results.With the pressure on, marketing professionals need the best resources possible. "High Performance Marketing" is the essential resource-delivering tools, real-world practices, and a clear six-step approach to help marketing professionals navigate today's bewildering challenges and drive gains in performance.In "High Performance Marketing," author Naras Eechambadi shares his insights gleaned from more than 20 years as a marketing executive. He details a powerful six-point framework of competencies and explains how disciplined and rigorous management of each of these competencies will put an organization on the road to superior marketing performance."High Performance Marketing" should be required reading for senior executives and marketing professionals seeking to invigorate their organizations.Highlights-Cutting-edge methods to assist companies in bridging the problematic gap between strategy and execution-Compelling case studies to illustrate the amazing marketing successes of companies such as Morgan Stanley and Harrah Entertainment-A sample survey to enable readers to assess their companies' competencies and identify weak and strong areas-Expert guidance to help marketing professionals rise to a higher level in the enterprise-as catalysts and boundary spanners

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