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What Andy Warhol, Walt Disney, Tiffany and Chanel have in common?
The usual expression is creative economy. As the economy, however, is always some creative way, Xavier Greffe, the Sorbonne Focuses on what is Actually creative art, to assess Their weight in contemporary society and trace Their recent history with the fact economic.
Resorting to philosophy and aesthetics as well as the economy, the author discusses the role of art and culture from the economic restructuring crises of the 70s of the twentieth century, When countries like Britain (where the first was signed expression) saw the creativity the means to create jobs and re-found values at a time When the industrial paradigm crumbled.
The lever of the Art Society is a proposal for economic and renewal of everyday life. The provocative tone of this book can not go unnoticed.
creative economy is the latest buzzword of public and private motor end policies, at a time economic and cultural When the power is concentrated in producing new knowledge Whose effects radically change human life. Go away, at least in developed countries, the team When the national wealth was based on the ownership of raw materials or even the ability to transform Them industrially. Today, this wealth social advancement and it is allowed depend on an economy based on information and innovation, Which is creativity Transformed into work or product.
Away from the hollow and filled with speeches of bromides que simply praising the novelty That It is not so much in this book of broad scope and clear in the proposals Xavier Greffe, Professor at the Sorbonne, what art shows aspects today are in fact relevant to the development. Avoids preconceived ideas on the topic and investigating the relevant concepts of creativity, the author checks how it manifests at this advanced stage of capitalism and what practical problems faced by creative management endeavors.
The particular interest of this book is the analysis of Initiatives que mix art and business, such as Andy Warhol's Factory, the Walt Disney film and the ways of design and fashion trodden by Tiffany, Gallé or Chanel. The choice of These creators by blurring the boundaries between art and the market, keeping high the aesthetic function of Their products while targeting profit, Allows us to understand the cultural broad arc started in the nineteenth century with the Arts & Crafts and Art Nouveau movements, long after by Bauhaus and the digital formats of today.
Xavier Greffe gathers Economist of knowledge - Allowing you to discuss pricing mechanisms and creative values of the product - and the sensitivity of the culture of the researcher. The goal of this work interdisciplinary, combining philosophy, aesthetics and theory of money, is to examine the dynamics between art, culture and economy in order to check what's new in this field and how it can promote the development sought. - Teixeira Coelho.
